Haircare reinvented.

World class design and formulation in every bottle. Welcome to Club Roots, a hair club for all.

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Our original and award winning Roots Shampoo

★★★★★ 4.8 / 5.0 (3,240+ reviews and counting!)

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Earth Grown Active Ingredients

Ingredients sourced from nature, such as apple extract, coconut-based surfactants, and argan oil, are rich in vitamins, antioxidants, and essential fatty acids. These components nourish the hair deeply, ensuring it remains strong, shiny, and less prone to breakage. For example, coconut oil is renowned for its ability to penetrate hair follicles and provide deep conditioning.


There are over 75+ ingredients that NOT allowed in Club Roots formulations

Shampoo Five

★★★★★ 4.7 / 5.0 (1,120+ reviews and counting!)

Shampoo Five is the pinnacle of Danish design and luxury hair care. Each bottle encapsulates the purity and minimalism that Denmark is famed for, paired with unrivaled formulation expertise to elevate your hair's natural beauty.

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5 Key Benefits

Transform your hair from dull to dazzling with our magical makeover! Say goodbye to frizz, and hello to silky, radiant hair.

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Buy Two, Get One Free

Buy any shampoo five and conditioner, get a free leave on hair mask

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Designed by AI is a new collection of shampoos and conditioners from Club Roots

a hair club for all

We asked GPT-4 to generate us shampoo formulations, and then built them. Experience what's possible trying a hair routine built by AI.