Clinically Proven:  Advanced, bioactive ingredients are included in Roots Shampoo to nourish and provide your hair with the support it needs at a follicular level.  These natural active ingredients, some which are patent protected, have been shown to strengthen and lengthen hair.

Ultra Gentle: A shampoo should be ultra gentle, so gentle in fact that it heals your skin from any irritation.  Cheap shampoos use non-natural foaming systems combined with harsh ingredients.  We've formulated Roots to be as gentle as a baby shampoo and have included ingredients that revive the environment for your hair.

Volumizing:  During the process of hair optimization, it is vital that your hair

continues to appear full.  Roots uses both short and long-term volumizers to increase hair shaft diameter.  By adding natural volumizers, Roots ensures that the appearance of your hair will look natural as you continue on the process of Total Hair Optimization.