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Roots Shampoo

Roots was specially formulated for optimizing your hair with clinically proven active ingredients.
  • Free Shipping to United States
  • Free Shipping Worldwide with $50 purchase
  • Free Shipping to United States
  • Free Shipping Worldwide with $50 purchase

Nourish your Roots

All natural, patented active ingredients
PBAE mimic polymer with volumizing properties
Made in the USA using cutting edge manufacturing processes
Gentle, all natural foaming system

What Separates Roots?

It’s all in the chemistry. Roots includes advanced bioactive ingredients that you won’t find in other shampoos, along with advanced thickeners to increase your hair volume as soon as a single use.

"Roots Shampoo was built specifically to make your hair as awesome as it can be. It’s ultra gentle and thickens the hair even after a single use. We use patented ingredients in this shampoo for long term hair health. I know my hair looks its best using Roots Shampoo, and cannot recommend it enough if you’re looking for your best head of hair." -Matt

Clinically Proven

Advanced, bioactive ingredients are included in Roots to nourish and provide your hair with the support it needs at a follicle level. These natural active ingredients, some which are patent protected, have been shown to strengthen and lengthen hair.

Ultra Gentle

A shampoo should be ultra gentle, so gentle in fact that it heals your skin from any irritation. Cheap shampoos use non-natural foaming systems combined with harsh ingredients. We’ve formulated Roots to be as gentle as baby shampoo and have included ingredients that revive the environment for your hair.


During the process of hair optimization, it is vital that your hair continues to appear full. Roots uses both short and long-term volumizers to increase hair shaft diameter.* By adding natural volumizers, Roots ensures that the appearance of your hair will look natural as you continue on the process of Total Hair Optimization.

Active Ingredients