Nourish your Roots
What Separates Roots?
It’s all in the chemistry. Roots includes advanced bioactive ingredients that you won’t find in other shampoos, along with advanced thickeners to increase your hair volume as soon as a single use.
Why Roots Shampoo
Advanced, bioactive ingredients are included in Roots to nourish and provide your hair with the support it needs at a follicle level. These natural active ingredients, some which are patent protected, have been shown to strengthen and lengthen hair.
A shampoo should be ultra gentle, so gentle in fact that it heals your skin from any irritation. Cheap shampoos use non-natural foaming systems combined with harsh ingredients. We’ve formulated Roots to be as gentle as baby shampoo and have included ingredients that revive the environment for your hair.
During the process of hair optimization, it is vital that your hair continues to appear full. Roots uses both short and long-term volumizers to increase hair shaft diameter.* By adding natural volumizers, Roots ensures that the appearance of your hair will look natural as you continue on the process of Total Hair Optimization.